What is a sofi Award
Sofi stands for Specialty Outstanding Food Innovation and represents the cream of the culinary crop in the Wholesale Trade Industry. Recognition from the SFA highlights creativity, integrity, and establishes credibility within the industry. Read the complete list of winners here.
"Sofi Award honorees are true innovators and game-changers in their categories. With exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the press creating invaluable business opportunities and global recognition."
Fancy Food Show is a trade show where companies set up elaborate booths beautifully branded to highlight their delicious gifts to the industry. The coveted sofi Awards are presented by the Specialty Food Association once a year and proudly displayed during the Summer Fancy Food Show at the Javitz Center in New York City. The SFA “Recognizing Excellence and Innovation in Specialty Food since 1972” also hosts a Fancy Food Show in San Francisco for the west coast foodies. There are registration requirements for admission - you can read about the shows at Specialtyfood.com.
Submissions are judged in a blind taste test by a panel of 50 judges - all experts in the field. The secret samples are judged 70% on Taste (flavor, appearance, texture, aroma) and 30% on Integrity (additives, artificial ingredients, and creativity). Read about the full judging process here.
Special thanks to everyone who made this happen - especially the bees!
Submitted by Queen Bee Kate Dowdle